FOR BUSINESS
You rent a complete, staffed simulator experience. Rig, operator, leaderboard. You focus on the guests.
We see it at every event we run: Anderstorp, Gellerasen, Jyllandsringen. A racing simulator draws a crowd, creates queues and generates leads without you chasing business cards.
9/10
Register voluntarily
Most people who join the queue register to get a drive. No iPad raffle needed.
175
Leads in two days
Our count from Jyllandsringen, June 2026. A standard booth with a product demo typically gets 10 to 15 a day.
3x
Longer dwell time at the booth
Visitors who drive stay, watch the leaderboard and talk to your team while they wait.
100%
Conversation opener
Every driver leaves the rig with adrenaline and a lap time to talk about. There is no more natural opening.
01
People stop to watch. The queue grows passively. At Gellerasen we had queues both days without marketing the rig. It was visible from the paddock and the rest took care of itself.
02
A leaderboard makes people come back to improve their time. Not once, but multiple times during the event. Every return visit is a new conversation with your representatives.
03
A person who drove Monza with your brand on screen remembers it. Adrenaline consolidates memories stronger than passive impressions, and that is why the simulator beats roll-ups and brochures.
It does not matter if your brand has anything to do with racing
A simulator does not sell cars. It sells a feeling, and a queue forms around it regardless of what you make. The draw is the drive and the leaderboard, not the industry on the banner. That is why it works at a trade show for logistics software as well as it does in a motorsport paddock.
Whether you plan yourself, work with an agency, or run a trade show, we adapt.
MOST POPULARKickoffs, parties, team building, client evenings. We make your event the talking point of the night. Leaderboard competition, heat format and prize ceremony, adapted to your agenda and guests.
Great for
LEAD GENERATIONVisitors register to drive, not to win a giveaway. Every session gives you a name, email and a natural conversation opener with your sales team. At Jyllandsringen we logged 175 new contacts in two days. What you can expect depends on the show, placement and industry.
Great for
FOR AGENCIESYou sell the experience, we deliver it. White-label with leaderboard, data capture, branding and operator. Your client sees your brand. Your margin, our logistics.
Great for
Fits your event
Competitive format that engages every guest. Leaderboard, heats and prize ceremony, adapted to your schedule.
A branded simulator at your booth draws crowds and creates natural conversations. More leads, longer visits.
Your logo, your colours, your car in-game. Perfect for product launches, press days and client evenings.
FIA events, track days and driver preparation. Precision and credibility that meets professional standards.
Arena events, VIP tents and fan zones. The simulator creates a queue without you having to do anything.
Create film content with the rig as a prop. Authentic feel, controlled environment.
01
Date, location, number of guests, purpose. We respond within 24 hours with a tailored quote.
02
We are on-site 2 to 3 hours before start. The team builds, calibrates and test-drives. Everything is ready when your guests arrive.
03
Professional operator on-site throughout the event. Leaderboard, competition format and prize ceremony if you wish.
04
Teardown right after the event. Lead report and a summary with statistics and photos within 24 hours.
Starting prices. Exact quote based on your briefing.
Event Essential
from 6,000 krper day
Simagic-based rig with direct drive. Complete sim racing experience for all levels. Easy to transport, quick to set up.
Event Premium
from 9,000 krper day
Upgraded rig with active pedals, triple monitor and deeper immersion. The right choice for premium clients and brands with high standards.
Flagship Experience
Quote
Full motion platform, Simucube direct drive, triple OLED. The same technology professional racing teams use for driver preparation.
Prices excl. VAT. Transport within Stockholm included. Longer distances by quote.
Quotes should be comparable line by line. These are the lines.
Included in every delivery
Added as needed
TECHNICAL FACTS
The dimensions, power and timings your venue or fair coordinator will ask about.
150x125 cm
Floor space, Stage 1
The rig footprint. Allow some extra room for the queue and spectators.
200x160 cm
Floor space, Stage 2
With triple monitors. Stage 3 with motion needs at least 3x3 metres.
230 V
Power
One standard wall outlet per rig is enough. No special power needed.
60-90 min
Setup, Stage 1
Stage 2 takes 90 to 120 minutes, including calibration and a test run.
2-3 h
On-site before start
We arrive with margin against your load-in. Access via ground level or lift.
HDMI
To your big screen
The simulator feed can be mirrored to your booth or stage screen, so the queue watches the drive.
Not sure it will fit? Send the dimensions in your enquiry and we will do a placement check.
240 sessions · 175 contacts
June 2026
Two rigs in the paddock next to Mikkel O. Pedersen's racing team. Our first international event. 240 driving sessions and 175 new contacts in two days.
61 sessions · 1:05.900
May 2026
Three-day racing festival at Gellerasen Arena. 61 driving sessions, fastest lap 1:05.900, and a live leaderboard that kept the queue going both days.
2 rigs · 5 racing classes
May 2026
Stage 1 and Stage 2 side by side at the season opener with Porsche Carrera Cup, V8 Thunder Cars and Formula Nordic. Steady footfall all weekend.
Showcased at
Why RaceLoop
01
RaceLoop was founded by a vehicle engineering student at KTH and a business student at the Stockholm School of Economics. Every rig is specced, built and serviced by us. We know every component.
02
We arrive, set up, calibrate and operate. You do not need to understand a single technical term.
03
No arcade-grade consumer rigs. RaceLoop equipment is the same professional drivers train on.
FOR AGENCIES
You sell the experience under your brand. We handle equipment, logistics and staffing, and invoice your agency as a subcontractor. Your client sees you, not us.
07
Tell us about your event, we respond within 24 hours.
Working with an event agency? We operate as a subcontractor.