FOR BUSINESS
We deliver a complete simulator experience. Rig, operator, leaderboard. You focus on the guests.
We see it at every event we run: Anderstorp, Gellerasen, Jyllandsringen. A racing simulator draws a crowd, creates queues and generates leads without you chasing business cards.
9/10
Register voluntarily
Most people who join the queue register to get a drive. No iPad raffle needed.
50-150
Leads per show day
Based on what we see at events. A standard booth with product demo typically gets 10-15.
3x
Longer dwell time at the booth
Visitors who drive stay, watch the leaderboard and talk to your team while they wait.
100%
Conversation opener
Every driver leaves the rig with adrenaline and a lap time to talk about. There is no more natural opening.
01
People stop to watch. The queue grows passively. At Gellerasen we had queues both days without marketing the rig. It was visible from the paddock and the rest took care of itself.
02
A leaderboard makes people come back to improve their time. Not once, but multiple times during the event. Every return visit is a new conversation with your representatives.
03
A person who drove Monza with your brand on screen remembers it. Adrenaline consolidates memories stronger than passive impressions, and that is why the simulator beats roll-ups and brochures.
It does not matter if your brand has anything to do with racing
Peroni exhibited at Kungstradgarden with an Aston Martin F1 car. KPMG ran simulators at their corporate summit in Las Vegas. The England football team used simulators as entertainment during pre-season. What they share: none of these brands sell cars or racing. They sell a feeling, and a racing simulator is the fastest way to get there.
Whether you plan yourself, work with an agency, or run a trade show, we adapt.
MOST POPULARKickoffs, parties, team building, client evenings. We make your event the talking point of the night. Leaderboard competition, heat format and prize ceremony, adapted to your agenda and guests.
Great for
LEAD GENERATIONVisitors register to drive, not to win a giveaway. Every session gives you a name, email and a natural conversation opener with your sales team. We typically see 50-150 leads per show day.
Great for
FOR AGENCIESYou sell the experience, we deliver it. White-label with leaderboard, data capture, branding and operator. Your client sees your brand. Your margin, our logistics.
Great for
Fits your event
Competitive format that engages every guest. Leaderboard, heats and prize ceremony, adapted to your schedule.
A branded simulator at your booth draws crowds and creates natural conversations. More leads, longer visits.
Your logo, your colours, your car in-game. Perfect for product launches, press days and client evenings.
FIA events, track days and driver preparation. Precision and credibility that meets professional standards.
Arena events, VIP tents and fan zones. The simulator creates a queue without you having to do anything.
Create film content with the rig as a prop. Authentic feel, controlled environment.
01
Date, location, number of guests, purpose. We respond within 24 hours with a tailored quote.
02
Our team arrives, sets up, calibrates and tests. Everything is ready when your guests arrive.
03
Professional operator on-site throughout the event. Leaderboard, competition format and prize ceremony if you wish.
04
Teardown after the event. You receive a summary with statistics, leads and photos.
Starting prices. Exact quote based on your briefing.
Event Essential
from 9,500 krper day
Simagic-based rig with direct drive. Complete sim racing experience for all levels. Easy to transport, quick to set up.
Event Premium
from 16,000 krper day
Upgraded rig with active pedals, triple monitor and deeper immersion. The right choice for premium clients and brands with high standards.
Flagship Experience
Quote
Full motion platform, Simucube direct drive, triple OLED. The same technology professional racing teams use for driver preparation.
Prices excl. VAT. Transport within Stockholm included. Longer distances by quote.
Add-ons
RaceLoop staff operates the rig throughout the event.
Screen backgrounds, welcome screen and leaderboard with your brand.
Structured heat format with prize ceremony. We handle everything.
Photos and video from the event for your own channels.
Rent two or more rigs and the price per rig decreases.
Porsche Carrera Cup Scandinavia
May 2026
Stage 1 and Stage 2 at the season opener weekend. Fully staffed with queues both days. Porsche Carrera Cup drivers drove between sessions.
STCC & Support Races
May 2026
Stages 1, 2 and 3 showcased RaceLoop's full lineup during one of Scandinavia's busiest race weekends. Queues from opening to closing.
Porsche Festival & Danish Masters
June 2026
Two rigs in the paddock next to Mikkel O. Pedersen's racing team. International crowd, queues all weekend.
Showcased at
Why RaceLoop
01
Founded by a competitive racing driver and vehicle engineer from KTH. We know what precision means, and we deliver it.
02
We arrive, set up, calibrate and operate. You do not need to understand a single technical term.
03
No arcade-grade consumer rigs. RaceLoop equipment is the same professional drivers train on.
07
Tell us about your event, we respond within 24 hours.
Working with an event agency? We operate as a subcontractor.