Rabanne One Million

Lyko Drottninggatan, Stockholm

Lyko Drottninggatan, Stockholm

The platform
The platform was designed and built from scratch, with a focus on functionality, design and brand visibility. Featuring a black top, gold-finished sides and dedicated surfaces for branding and signage, it provides a premium foundation for the simulator. The racing chassis, bucket seat, steering wheel, pedals, screen, speakers and computer are all integrated into the platform.
The software
A fully bespoke interactive racing game created for Rabanne’s Million Black. Visitors enter a branded racing simulator, navigating the track while collecting Paco Rabanne fragrances along the way to score points. Designed to challenge players, drive engagement and spark friendly competition, the experience invites visitors to beat each other’s scores and race their way to the top of the daily leaderboard.
The wheel
The steering wheel and wheelbase are fully integrated with the game and custom-programmed for the experience. All buttons and controls are mapped to the game’s core functions: start, drive and restart. Creating a seamless plug-and-play experience where visitors can jump straight into the action, with no keyboard or manual computer interaction required.