For business

Delivered events

More than 20 events across the Nordics in 2026. The same rigs, the same team and the same format we deliver to trade shows and corporate events.

20+

Events in 2026

10,000+

Driving sessions total

200+

New contacts, Jyllandsringen

Audi F1 at Din Bil
Audi F1 at Din Bil
Audi F1 at Din Bil

29 September 2026 / Audi F1 R26 / Din Bil Borlänge

Audi F1 at Din Bil

Din Bil in Borlänge showed Audi's Formula 1 car, the R26, in the showroom, and next to it stood RaceLoop's simulators where visitors could drive for themselves. The car behind the barrier and the wheel in your hands, in the same room.

Delivered

Simulators in the showroom, operator on site, transport and setup.

Car dealershipCustomer eventAudi F1
TransportEXPO in Karlstad
TransportEXPO in Karlstad
TransportEXPO in Karlstad

24 September 2026 / TransportEXPO 2026 / Färjestad trotting track

TransportEXPO in Karlstad

We exhibited at TransportEXPO at Färjestad trotting track in Karlstad. Our tent stood out in the show area, and visitors could sit down and drive straight away, no experience needed.

Delivered

Our own tent with simulators, roll-ups and operators on site.

Trade showExhibitorFärjestad trotting track
Porsche Festival at Rudskogen
Porsche Festival at Rudskogen
Porsche Festival at Rudskogen

August 29, 2026 / Porsche Festival 2026 / Rudskogen Motorsenter

Porsche Festival at Rudskogen

200+

Sessions in one day

3

Simulators

90 min

Queue, Saturday

RaceLoop's first booking in Norway, at Porsche Norge's own festival. Three simulators in our own tent in the paddock, the first time we set up three at once. One of them was a new formula rig with a formula seating position, belt tensioners and Rudskogen driven in Formula 4, so visitors drove the circuit they were standing next to. On track ran Porsche Carrera Cup Scandinavia and Sprint Challenge, with museum cars from Stuttgart on display in the paddock. Saturday was the main day and the queue sat at 90 minutes.

Delivered

Three simulators in our own tent, digital queue system with QR sign-up, operators on site, transport and setup.

MotorsportBrand ActivationRudskogen Motorsenter
Kanonloppet
Kanonloppet
Kanonloppet

August 14-15, 2026 / Kanonloppet / Gelleråsen Arena

Kanonloppet

250+

Starts in the rig

5

Racing classes

2

Days

RaceLoop's second booking at Gelleråsen in 2026. Two simulators in our own tent in the paddock across both days. On track were Porsche Carrera Cup Scandinavia, V8 ThunderCars and three more classes. Around the tent ran Sportscar Together Day with close to a thousand Porsches, a Gripen flight display and a Smash Into Pieces concert. The tent pulled a crowd all day and the weekend produced a run of new business contacts.

Delivered

Two simulators in our own tent, digital queue system with live leaderboard, on-site operator across both days, transport and setup.

MotorsportBrand ActivationGelleråsen Arena
Västkustloppet
Västkustloppet
Västkustloppet

July 11-12, 2026 / Västkustloppet / Falkenbergs Motorbana

Västkustloppet

150+

Sessions behind the wheel

Hired by KRT to run the sim racing activation inside their own space during Västkustloppet. The booking served two audiences at once: KRT's invited VIP guests, who drove undisturbed inside the hospitality area, and event visitors, who could join the queue out in the paddock. The formula cars lined up outside and the rigs ran across both days.

Delivered

Two rigs in the client's space, digital queue system, on-site operator across both days, transport and setup.

MotorsportClient activationFalkenbergs Motorbana
Höljes Magic Weekend 2026
Höljes Magic Weekend 2026
Höljes Magic Weekend 2026

July 3-5, 2026 / Höljes Magic Weekend / Höljes Motorstadion

Höljes Magic Weekend 2026

200+

Sessions in the paddock

Two rigs in the Motorsportsalongen tent during the rallycross weekend at Höljes. Visitors joined the queue by scanning a QR code, and the operator ran the list from a laptop next to the rigs. The seats changed hands all weekend, in sun and rain, from kids to rallycross fans who had travelled in for the event. The weekend finished on more than 200 driving sessions.

Delivered

Two rigs in a partner tent, digital queue system with QR sign-up, on-site operator throughout the weekend, transport and setup.

MotorsportRallycrossHöljes Motorstadion
Jyllandsringen, Porsche Festival
Jyllandsringen, Porsche Festival
Jyllandsringen, Porsche Festival

June 2026 / Porsche Festival & Danish Masters / Jyllandsringen

Jyllandsringen, Porsche Festival

250+

Starts in the simulator

200+

New contacts

2

Days

Two rigs in the paddock next to Mikkel O. Pedersen's racing team during Porsche Festival and the Danish Masters. RaceLoop's first international event. Queues at the rigs the full weekend.

Delivered

Two rigs, on-site operator, live leaderboard, transport and paddock setup.

MotorsportBrand ActivationJyllandsringen
Gelleråsloppet 2026
Gelleråsloppet 2026
Gelleråsloppet 2026

May 29-31, 2026 / Gelleråsloppet / Gelleråsen Arena

Gelleråsloppet 2026

200+

Driving sessions

1:05.900

Fastest lap

3

Days

Three days of racing festival featuring Porsche Carrera Cup, Formula Nordic and six other classes. RaceLoop set up alongside aerobatic airshows, sports car displays and the Maserati club. The live leaderboard kept visitors coming back, with queues on both race days.

Delivered

Rig with live leaderboard, on-site operator throughout the weekend, transport and setup.

MotorsportBrand ActivationGelleråsen Arena
The season opener at Anderstorp
The season opener at Anderstorp
The season opener at Anderstorp

May 2026 / Season opener / Anderstorp Raceway

The season opener at Anderstorp

200+

Sessions at the season opener

5

Racing classes

2

Days

RaceLoop operated two simulators during the season opener weekend across five different classes, including Porsche Carrera Cup, V8 Thunder Cars and Formula Nordic. Stage 1 and Stage 2 ran side by side with steady footfall around the tent and high activity at both rigs.

Delivered

Stage 1 and Stage 2 side by side, operator, branded tent presence, transport.

MotorsportBrand ActivationAnderstorp Raceway

More of our work

The same delivery for your event

Tell us about the event, venue and date. We respond with a format and price within 24 hours.

Response within 24 hoursinfo@raceloop.seRaceLoop AB · Reg. no. 559542-8219 · Stockholm