01
Brief & booth layout
We review floor plan, power, hours and how you want leads captured.
TRADE SHOWS
Trade show activation with racing simulators — draw a crowd and capture leads
A racing simulator in your booth often generates dozens to hundreds of qualified leads per day. RaceLoop delivers branded rigs with an operator, leaderboard and data capture.
RaceLoop
Footfall at the booth
When visitors see the queue and leaderboard they stop — your lead list grows without chasing business cards.
Why simulators beat product demo alone
Visitors who register to drive give you name, role and email the moment they are curious — not just to win a gadget they forget. Queues at the rig create social proof: people stop, watch and join the line — your sales team gets more natural conversations.
Custom branding & data
Your logo on the welcome screen, colours that match the booth and a leaderboard with your message. We can extend data capture when you have a GDPR-compliant follow-up process.
Three mechanics that drive queues and return visits
1) Queues attract queues — people want to drive when they see others drive. 2) Leaderboards bring the same visitors back to improve their lap time. 3) Short heats — the booth clears regularly so new leads can step in.
How it works
How it works
02
Delivery & build
We arrive in the agreed window, build, test and dry-run before the hall opens.
03
Show open
Operator manages pace, safety and queue. Sales focuses on conversations — we feed traffic.
04
Teardown & handover
Fast dismantle after closing. Optional simple lead report after the show.
Pricing
From SEK 9,500/day (Stage 1) and from SEK 16,000/day (Stage 2), excl. VAT. Multi-day and multiple rigs are quoted with a clear staffing plan.
Case
Anderstorp — Porsche Carrera Cup Scandinavia
During the premiere weekend visitors and drivers used the rigs between sessions. Stage 1 and Stage 2 were staffed with queues both days — a setup that also scales to STCC weekends at Gelleråsen when you want maximum reach in the motorsport audience.
FAQ
FAQ
Can we finish setup before the hall opens?
We always plan buffer against your load-in. Stage 1 often needs 60–90 minutes once power and space are ready.
Can we export leads to CRM?
Yes — structured CSV or custom fields if your process is GDPR-ready.
Does it work in smaller booths?
Stage 1 is compact. If depth is limited we suggest alternatives in the quote.
RaceLoop
Trade show activation with racing simulators — draw a crowd and capture leads
Book trade show activation
Send booth size, dates and branding wishes — we reply with a proposal.