01
Brief and booth layout
We review floor plan, power, hours and how you want leads captured. Quote within 24 hours.
TRADE SHOWS
More leads per show day. No iPad raffle.
Rent a staffed racing simulator for your booth – visitors register to drive, not to win a giveaway. You get name, email and a natural conversation opener with every driver.
Jyllandsringen 2026
Two rigs in the paddock. International crowd, queues all weekend.
Do the math
A comparison between what standard booths usually count on and what we measured ourselves most recently:
Standard booth with product demo
10-15 leads per day
The usual level according to booth owners we talk to
Our record: booth with simulator
175 contacts in 2 days
Jyllandsringen, June 2026. Queues both days.
What you can expect depends on the show, placement and industry. We do not promise volumes upfront. But the number above is our own, measured on-site.
CASE: JYLLANDSRINGEN
240 driving sessions and 175 new contacts in two days
240
sessions
175
new contacts
2
days
Porsche Festival and the Danish Masters, June 2026. Two rigs in the paddock next to Mikkel O. Pedersen's racing team. Our first international event. Registration before driving produced 175 new contacts, and the queue held from opening to closing both days.
Custom branding and data capture
Welcome screen with company logo
The first screen visitors see shows your brand. Colours, logo and message.
Leaderboard in company colours
Live results visible from a distance. Your branding on every row.
Lead capture with GDPR consent
Visitors register name, company and email before driving. Consent integrated in the flow.
Lead report within 24 hours
After the show you receive a structured CSV with name, company, email and lap time. Ready for CRM import.
TECHNICAL FACTS
Will it fit your booth?
The dimensions, power and timings your venue or fair coordinator will ask about.
150x125 cm
Floor space, Stage 1
The rig footprint. Allow some extra room for the queue and spectators.
200x160 cm
Floor space, Stage 2
With triple monitors. Stage 3 with motion needs at least 3x3 metres.
230 V
Power
One standard wall outlet per rig is enough. No special power needed.
60-90 min
Setup, Stage 1
Stage 2 takes 90 to 120 minutes, including calibration and a test run.
2-3 h
On-site before start
We arrive with margin against your load-in. Access via ground level or lift.
HDMI
To your big screen
The simulator feed can be mirrored to your booth or stage screen, so the queue watches the drive.
Not sure it will fit? Send the dimensions in your enquiry and we will do a placement check.
Trade shows where the format fits
Elmia LastbilJonkoping
ScanpackGothenburg
TechArena / Sthlm Tech FestStockholm
Nordic Real EstateStockholm
Logistik & TransportGothenburg
SubcontractorJonkoping
Elmia Production ShowJonkoping
Your industry fairGet in touch
How it works at a trade show
02
Delivery and build
We are on-site 2 to 3 hours before opening. We build, test and dry-run before the hall opens.
03
Show open
Operator manages pace and queue throughout opening hours. Your sales team focuses on conversations while we deliver traffic.
04
Teardown and handover
Fast dismantle after closing. Lead report delivered within 24 hours.
FOR AGENCIES
Working at an agency? We are your subcontractor.
You sell the experience under your brand. We handle equipment, logistics and staffing, and invoice your agency as a subcontractor. Your client sees you, not us.
Become a partnerThe agency option is preselected in the form.
- White label: your logo on the welcome screen and leaderboard
- We handle transport, setup, operation and teardown
- Invoicing to your agency, not to the end client
- Quote within 24 hours
FAQ
Can we finish setup before the hall opens?
We always plan buffer against your load-in. Stage 1 often needs 60-90 minutes once power and space are ready.
What power does the rig need?
One standard 230V wall outlet per rig. No high-power supply or special wiring needed.
Does it work in smaller booths?
Stage 1 needs roughly 150x125 cm. If depth is limited we suggest alternatives in the quote.
Can the feed be shown on our own screen?
Yes. The simulator feed can be mirrored to your big screen or booth monitor, so the queue watches the drive too.
Can we export leads to our CRM?
Yes. Structured CSV with name, company, email and lap time within 24 hours of closing. We adapt fields to your process.
What does a multi-day fair cost?
Multi-day bookings are quoted with a clear staffing plan. Price per day decreases with longer bookings.
Book a trade show activation
Send booth size, dates and branding wishes. We reply within 24 hours with a proposal and pricing.