Case Study · Anderstorp Raceway
Sim Racing at Sweden's most iconic racetrack
Anderstorp, May 2026
Four days of racing festival. Two rigs. Constant queues. Here's how we delivered an experience that made race drivers stay and visitors ask for more.
Scope
4 days
Crew
3 operators
Visitor demand
Constant queues
Result
Stage 2 confirmed favourite
The brief
Anderstorp Raceway invited us to create an interactive activation during the season opener. The goal: give visitors a hands-on sim racing experience that complements the real racing happening on track. We had four days, from setup to teardown.
What we delivered
A complete, turnkey installation with two rigs (Stage 1 and Stage 2) set up in the paddock area. Everything included: transport, installation, configuration, and staffed operators throughout the event. Visitors could drive immediately, no sign-up needed.
The reaction
The rigs were staffed almost all day, every day. Saturday meant constant queues from open to close. Professional race drivers stopped by and drove. It was Stage 2 that got the strongest reaction. The active brake pedal makes the difference and most people got it immediately. Several visitors asked specifically about Stage 3.
Behind the scenes
Everything fit in one car and one trailer. We handled a Windows crash on-site, filmed races live for the organiser (not planned, but we stepped up), and worked 18-hour days. The drive home ended at four in the morning. That's how we work. We solve what needs solving.
“It's Stage 2 people react to. The active brake pedal makes the difference and most get it immediately.”
Key results
- Constant queues all Saturday, the rigs were never empty
- Professional drivers drove and validated the experience
- Stage 2 with active pedals identified as the clear favourite
- Multiple enquiries about Stage 3 and future partnerships
From Anderstorp 2026
The paddock area, rigs in action, and the atmosphere that defined the weekend.
Want the same experience at your event?
We deliver turnkey: transport, installation, staffing and teardown. You don't need to plan anything, just decide where the rigs should go.