SIMULATOR RENTAL
Complete simulator experience for your event
We deliver, install and operate, you take home the experience.
RaceLoop
Not a rental object. An experience
RaceLoop delivers complete simulator experiences to those who set the bar high. We arrive, set up, calibrate and operate throughout your event. Your guests take the seat in a professional rig, not an arcade machine. The brand on screen is yours. The experience is ours.
WHY IT WORKS
A simulator is not an activity. It is a sales mechanism.
Event agencies in the US, UK and Central Europe have measured it: a racing simulator is the single strongest lead generation activation available at a trade show or corporate event. Not because racing is universal, but because the mechanics behind the experience are.
95%
Lead capture rate
Participants register voluntarily to race, not to win a prize draw.
50 to 150
Qualified leads per day
At mid-size trade shows. Compared to 12 leads per day for a standard booth with product demo.
40%
Longer dwell time
Gamified booths keep visitors engaged 40% longer than static setups.
67%
Higher engagement
Sports fans are 67% more likely to engage with brands that offer interactive experiences.
Three mechanisms no other activation has simultaneously
01
A queue creates a queue
70% of the motivation to race is watching others race. A simulator draws a crowd passively, not because you ask people to come, but because it is impossible not to stop and watch. This starts a self-reinforcing loop that keeps your booth or event alive throughout the day.
02
Return visits are built in
A leaderboard brings people back. Not once, multiple times during the event. Each return visit is a new conversation with your team. A person who meets you three times in one day is no longer a cold lead.
03
The memory is physical
A person who has driven Monza with your brand on screen remembers it. Not because it was fun, but because their body was involved. Adrenaline consolidates memories more strongly than passive impressions. That is neuroscience, not marketing.
It does not matter whether your brand has anything to do with racing
Peroni exhibited in Stockholm with an Aston Martin F1 car. KPMG ran simulators at their corporate summit in Las Vegas. The England football team used simulators as pre-season entertainment. Monster Energy activated with Lando Norris at Silverstone. Common thread: none of these brands sell cars or racing. They sell a feeling, and a racing simulator is the fastest route to that feeling without owning an F1 team.
Leads collected without feeling like a form
Registration before racing is GDPR-compliant data collection that visitors choose actively, not a form they fill in reluctantly to move on. It is an entry ticket to something they actually want. Every session gives you a name, an email, and a natural conversation opener: their lap time, their competitors on the leaderboard, their experience.
Built for your event
Corporate Events & Kickoffs
Competitive format that engages every guest. Leaderboard, heats and prize ceremony, adapted to your schedule.
Trade Shows & Exhibitions
A branded simulator draws a crowd and starts conversations. More leads, longer dwell time.
Brand Activations
Your logo, your colours, your car in-game. Perfect for product launches, press days and client evenings.
Motorsport & Racing
FIA events, track days and driver preparation. Precision and credibility that meets professional standards.
Hospitality & Fan Zones
Arena events, VIP tents and public zones. A simulator is the only activation format that always draws a queue.
Content Production
Create video content with the rig as a set piece. Authentic feel, controlled environment.
Packages
Starting prices, exact quote provided after your briefing.
Event Essential
Stage 1
Simagic direct drive rig. Full sim racing experience for all skill levels. Easy to transport, fast to set up.
- ✓Direct drive wheel base (Simagic)
- ✓Load cell pedals
- ✓Professional steering wheel
- ✓27" monitor
- ✓Gaming PC with titles installed
- ✓Setup and teardown
- ✓Leaderboard software
Event Premium
Stage 2
Upgraded rig with active pedals, wider display and deeper immersion. The right choice for premium clients and high-expectation brands.
- ✓Direct drive wheel base (Moza R21)
- ✓Active pedals (mBooster servo)
- ✓Professional steering wheel
- ✓Triple 27" or ultrawide display
- ✓Gaming PC with titles installed
- ✓RaceLoop operator on-site
- ✓Custom branding on screen
- ✓Branded leaderboard
Flagship Experience
Stage 3
Motion platform, Simucube direct drive, triple 40" OLED and active pedals. The experience people remember. Reserved for those who do not compromise.
- ✓Simucube 2 Pro wheel base
- ✓Motion platform (6DoF)
- ✓Active pedals
- ✓Triple 40" OLED
- ✓Full custom branding & livery
- ✓Dedicated RaceLoop team
- ✓Pre-installed car models & circuits
- ✓Content production available on request
Prices excl. VAT. Transport within Stockholm included. Longer distances quoted separately.
Why RaceLoop
01
Motorsport expertise
Founded by a competitive driver and vehicle engineer from KTH. We understand what precision means, and we deliver it.
02
Turnkey delivery
We arrive, set up, calibrate and operate. You do not need to understand a single technical term.
03
Professional-grade hardware
No arcade-feeling consumer rigs. RaceLoop equipment is the same hardware professional drivers train on.
04
Your brand, your experience
Logo, colours and welcome screen adapted to you. Guests remember your brand, not ours.
Add-ons
On-site operator
RaceLoop staff operates the rig throughout your event.
Custom branding
Screen backgrounds, welcome screen and leaderboard in your brand identity.
Leaderboard competition
Structured heat format with prize ceremony, we handle everything.
Content production
Photo and video of the event for your own channels.
Multi-rig discount
Hire two or more rigs, per-rig price decreases.
FAQ
How long does installation take?
Stage 1 takes 60 to 90 minutes. Stage 2 takes 90 to 120 minutes. Stage 3 is planned separately. We arrive well before your event starts.
How much space is needed?
A Stage 1 rig requires approximately 2×2 metres. Stage 2 with wide display approximately 2.5×2 metres. We work in most indoor environments, contact us if you are unsure.
Can you deliver outside Stockholm?
Yes. The Stockholm region is included in the base price. Longer distances and overnight stays are quoted per enquiry.
What if something breaks?
We carry spare components on every event. Our operator resolves issues on-site, your guests will not notice.
Can we run without an operator?
Stage 1 can be delivered without an operator. Stage 2 and Stage 3 always include RaceLoop staff, it is part of the experience quality.
How do we book?
Fill in the enquiry form below. We respond within 24 hours with confirmation and a tailored proposal.
Request a quote
Tell us about your event, we respond within 24 hours.